Strategy Canvas. A strategy canvas is basically a line graph that plots functions/factors against importance for a company or an organisation and then overlays competitors or industry benchmarks. However, strategy canvas allows your organization to see in one picture all the factors an industry competes and invests in.
Say you are a market strategist at southwest airlines, a strategy canvas. Here is the canvas that i came up with so far. A strategy canvas is essentially a graph that shows how companies compare to each other on the key customer buying criteria.
There are many questions to ask, and the answers given will differ from company to company.
The latest tweets from the strategy canvas (@strategycanvas). The strategy canvas is an important analytical tool from blue ocean strategy. The basis of mapping out your strategy… Your products and services) compare to others available to the same customers.
0 comments:
Post a Comment